Selling from Your Comfort Zone by Stacey Hall

Author:Stacey Hall
Language: eng
Format: epub
Publisher: Berrett-Koehler Publishers

Be in the Caring-about-People Business

Make sure your business shows you care about people and solving their problems. For example, someone who represents a dog food company could be posting dog training tips along with solutions for dealing with common canine health challenges. A life coach could share mindset and success tips. A social media expert could share marketing trends and solutions to the most common social media marketing mistakes. A representative for a company that sells paper products to businesses could offer tips and solutions for saving time, money, and resources.

You may have heard online business owners and marketers say, “The money is in your list.” That’s partly true. Yes, building a massive email list of customers and prospects who are aligned with us has some benefits. The real money, though, is in the relationships you have with the people on that list.

Always remember, you are in the caring-about-people business! Take the target off of people’s foreheads and choose to make a caring connection, one that is emotionally satisfying so they want to say yes to you.

Below is an example of a blog post I wrote to be emotionally compelling and satisfying to an audience of people with foot and ankle problems. How many ways can you find that I let my audience know I empathize with their problems?

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